. >> goal 49ers all the time every time i go somewhere it is co 49ers, go colin kaepernick. >> reporter: now, not everybody see's it that way, at least not yet. a sign here outside the 49ers new stadium says the billion- dollar project is the future home of the san francisco 49ers. but former city councilman kevin moore, who helped land the stadium by writing to the 49ers' john york ten years ago, would beg to differ. >> we can see what is happening with joe montana is trying to build a hotel run across the street. people are seeing those things and i think that is why people are more excited. going to the super bowl certainly does not hurt. >> reporter: at signore's pizza parlor in downtown santa clara, it's walls filled with autographed pictures of past and present players who often dine here, fans root for what they like to call the home team. >> apply have been a 49ers fan for years and a season- ticket holder for nearly 20 years. >> is it is right down the road. >> reporter: many fans here consider the publicity surrounding the 49ers and their new home a down payment on the city's inves
